Lmplicit and Explicit

I Individuals face a self-control problem when the attainment of their overriding long-term interests comes at the expense of short-term but influential outcomes. For example, the boredom that is often associated with studying long hours is a price students have to pay in order to attain academic success, and the discomfort that is often associated with diering or undergoing a medical checkup is a price people often have to pay in order to mainrain good health. In many cases, individuals fail to pursue their goals because those goals do not seem sufficiently important, or because they feel they lack the means thar are required to achieve those goals. Self-control problems represent a special type of motivational confl ict. Individuals may want to pursue their goals. They may also have the prerequisite knowledge, skil l , and opportunity. Nevertheless, hort-term outcomes may tempt those individuals to act against their long-term interests. For example, a dieter may want to lose weight and know Counteractive S lf-Gontrol